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The Vegas Golden Knights Gold Jersey release campaign sought out to give Vegas the literal meaning of "bold" in hockey lifestyle. With how loud the Gold Jersey is compared to other NHL teams, our approach was to make the campaign feel just that. 
From the sounds of modern Vegas and the night life feel on the strip expressed in photography. We combined the two elements together through the motion design to provide that extra punch that is expressed through the sweater and where the style of Las Vegas is heading. 
Jersey Design: Brady Hackmeister
Photography/Motion Graphic Design/Sound Design: Zachary Ault
Additional Graphic Design: Matthew McElroy, Brady Hackmeister
Web Design: Blake Borgholthaus
​​​​​​​Huge shoutout to the wonderful on camera talent who helped show off the jersey. 
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